A prerequisite for any successful venture is a strong business plan that covers all the macroeconomic conditions, analyzes the industry and the competitive landscape and simulates the financial performance. As part of LOGIC Consulting service portfolio, we offer the development of business plans for either new businesses or businesses who seek to expand by introducing a new product line or opening a new venture. We capitalize on our expertise in a number of industries and our strong research capabilities to study the market of interest thoroughly. In addition, we translate the raw data into numbers using the industry analysis to develop financial projects which are then used to assess the venture based on metrics such as NPV, IRR and carry out several sensitivity analyses.
We first start by a thorough study of the industry/market to define the industry trends, growth rate and customer demand shifts plus develop a value chain analysis to determine the key success factors of each step of the chain. The market analysis extends to answer questions about the market size, different customer segments and their behavior and examines the competitive landscape and benchmarks competitors’ operating strategies and best practices. Having studied the market, we work on developing the business model by deciding on its key elements including; the value proposition, key activities, key resources, cost structure and revenue streams etc. The final part of the business plan is running the numbers and compiling all the data collected before to project the cash flows of the venture running several scenarios to include base, best and worst-case scenarios.
A thorough understanding of the industry trends, demand shifts and gaps that needs to be addressed in the market
Analysis of the competitive landscape of the market that assesses the market consolidation level or goes into the competitors’ behaviors and core competencies
Comprehensive Business Model: development of a clear business model that allows strong market penetration and sustained growth
Performance Forecast: development of financial projections that includes the revenues, income statement, required cash injection and net present value all calculated for a number of scenarios
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