A company’s ability to grow domestically, or enter a new market, hinges on the depth of its market insights and how quickly it acts upon those insights. Our market study service is known to uncover intricate influences of consumer behavior and deep analysis of market characteristics and trends, which determine the most promising sources of growth for the company. The market study service covers a comprehensive market overview encompassing supply and demand forces that shape a potential market gap or source of growth. Consumer Behavior analysis in turn validates ideas that stem solely from market gap analysis.
LOGIC's approach to market gap analysis is data driven, which accurately unveils opportunities to capture consumer and producer surplus. Our unique consumer behavior analysis helps our clients understand purchase intent and perception, how the buying decision is made and how they look for a product. Moreover, our consumer behavior analysis gives organizations a deeper understanding of what, where, when, how and why consumers decide on a product or service. LOGIC Consulting has extensive experience analyzing insights from market research and drawing out business implications. We understand unique local complexities of carrying out custom research that will impact future strategy, product planning and marketing efforts.
LOGIC Consulting's economic studies analyze current and emerging economic issues. We focus on topic areas ranging from ideas on how to achieve broad-based economic growth to devising strategies on how to strengthen the labor market. On the firm level, we also carry out specialized studies to assess an organization’s current position in a specific sector, potential of growth within a determined period of time and against the competition.
We have the ability to synthesize unstructured sparse data with benchmarking methodologies and information from a large network of key informants and experts. On a micro level we use various analysis such as customer segmentation, geographic segmentation, sales potential, pricing comparison, growth prospects and market sizing.
Business Unit Strategy
Strategic management is a field that deals with the major intended and emergent initiatives, taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.
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